Going Coastal offers full-service vacation rental management including photography, staging consultation, listing creation and optimization, direct booking services, cleaning and linen services, and maintenance. We are a one-stop-shop for your short term rental needs.

First steps would be to contact us and speak with one of our team members about your property, or potential properties you may be looking at. We’ll ask questions about your goals and strategy, and offer any advice we may have that will help you in your decision.  If it sounds like there may be an opportunity for us to partner, we’ll schedule a meeting to walk through the property and get to know you and set expectations and create an action plan. Once you’ve had time to make a decision, the next step would be be to begin the on-boarding process.

Once we’ve both decided to move forward with your listing, the on-boarding process begins with an action plan that varies from listing to listing. It will be some combination of professional photos, staging adjustments if needed, a deep clean, revamping an old listing, or more often than not, creating new ones across multiple platforms, optimizing exposure within the platform algorithms, and implementing both a short-term and long-term marketing strategy. Typically this process takes 2-4 days, but can vary depending on the scope of the project.

As long as your cleaner can integrate with our automated scheduling process, and is able to meet our strict cleaning and full-service linen standards, we are always happy to work with the owner’s preference. Data shows that full linen service and made beds are beneficial in our market for occupancy, and some cleaners are unable to accommodate. We partner with one local cleaning company that only works on our listings. As a result, we get great service, and continuity in our listings. We will always offer a cleaning quote from our preferred service, but ultimately the decision is yours. In the interest of keeping fees low and being competitive, all cleaning fees are paid by the guests, and go directly to the cleaners. We do not take a cut or make a profit off of cleaning or linen services.

To get started, the property will need to equipped with a WiFi integrated electronic lock, linens, and a small amount of cash, usually several hundred dollars, will need to be held in escrow to handle any miscellaneous maintenance issues that may arise. We have recommendations on the best lock that holds up in our conditions at the beach, and on top rated linens that we prefer. In the on-boarding process we will install the lock and the linens will go one prior to photography.

That’s completely up to you. Typically, our owners set a dollar amount that they are comfortable with, and we use that as a guide as to when to just deal with an issue that may arise, or when to reach out to the owner. If the issue and repair estimate amount are over the dollar limit that you have chosen, we will be reaching out with information so that you can make an informed decision on how you would like us to move forward.

Our short term property management fee is 20%. Unlike some companies, we do not take 20% of the cleaning fees. All cleaning fees are paid by the guests directly to the cleaning company. After the cleaning fees have been paid, our management fee is 20%, and the remainder is direct deposited to the property owner.

We use a dynamic pricing model that varies depending on whether a listing is new or seasoned, has a track record of reviews, what the occupancy and seasonality looks like for that individual property, and where we are with the current demand. We adjust our pricing weekly. It’s important to remember that for a new property, we don’t start by chasing revenue. We start by creating exposure, generating strong reviews, and working your listing up the rankings on multiple platforms. When we do that right, the revenue quickly takes care of itself. At the walk-through, a dynamic pricing structure will be presented as part of the action plan to maximize performance.